餐饮O2O模式该如何运营?

2025-03-16 23:59:03
推荐回答(2个)
回答1:

  常见的餐饮O2O平台有两类:一类是餐饮O2O流量导入平台,但无法精确引流,留存率低,多用补贴吸引食客,如饿了么、糯米、新美大等;还有一类是餐饮企业独立微信公众号餐饮O2O平台,餐饮企业可以自主独立地整合自身的顾客来源,制定符合自身需求的解决方案。但是缺陷是只是平台,没有流量支持,所有客户资源需要企业自己来引流,比如微盟的智慧餐厅系统。
  超低端餐饮店如街边小店多适合第一类餐饮O2O平台,因为入驻成本低,而且可以带来较多的外卖生意;中高端餐饮企业比如餐饮连锁店、豪华饭店入驻第一类也可以,但是第二类则更适合。因为它将顾客真正还给企业,从等位、点餐、支付和会员活动形成一条属于企业自身的场景化O2O闭环。尽管目前线上客流可能只是他们的3%-5%,但是年轻人网上订餐已经成为一种趋势,在未来很可能是食客主流的消费行为,可以精确培养未来消费者。
  

回答2:

大众的餐饮o2o模式就是,线上线下各一家店,线下的就是实体店,线上的就是网店或者现在火爆的微信商城。打通线上线下的技术支持就是o2o系统,如优户o2o系统。然后通过一些线上线下的一些促销信息吸引周边客户或者周边网上的客户。

所以究根到底,餐饮o2o模式只是多了一个客户来临的渠道而已,想要发展得更好还是需要运营者的营销策划才行。

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