The traditional retail industry in the quality of products can basically achieve " one point price," less fake products. On the one hand, due to the relatively fixed consumer groups, the reputation of reputation is more important; On the other hand, there are fixed stores, the quality supervision department also easy to inspect and exert certain pressure to make the trades fair. However, the network retail industry because there are no fixed stores, especially the network retail, such as Taobao mode, there is a big blind spot for their quality supervision, can only rely on the evaluation of consumers, but breeding businesses through " one yuan trap ", false trading and other ways to improve product sales and credit evaluation, consumer choice to choose a great impact