With the standard of living of our people continue to pricey, it is the quality of life of their own demands higher and higher health care products getting into our lives. In order to have a healthy body, people turn to a large extent, health care products, and are willing to invest in top health care products, which the market for health care products has provided a broad space for development. The face of the vast market, health care products manufacturing enterprises in order to make their products known by consumers, the most direct way is through advertising. But now the health care products advertising problematic, false and exaggerated the efficacy of advertising products resulted in consumer health care products generate a certain amount of contradiction. Coupled with health care products business was mixed, mixed, produced identical product features, conceptual confusion. Industry has not issued regulations on the national uniform regulations to health care products from the original "sunrise industry" has become a "problem industries." I, as well as through access to relevant information on the current health care market, especially in health care products advertising thinking, finally put forward some solutions that will enable our health care products company out of the crisis of confidence.
As the lives level of the chinese improving,the people has more need about their quality of chinese.the health product is coming to our life quietly.
Along with our country people's living level unceasingly, people's quality of life for their higher requirements gradually entered our health and life. In order to make himself a healthy body, the people to a great extent, willing to help in health care to invest in the above, it also provides a broad market for the development of space. Facing the broad market, products manufacturing enterprises to make yourself known by consumer products, the most direct route is advertising. But now, the health problems of false advertising and exaggerated product function of advertising causing consumer products to a certain psychological conflict. Plus, the good and bad are intermingled, good and evil people mixed up healthcare companies producing the product function, confusing concept. Industry regulations of the state and the regulations on unity without health, from the "rising sun industry into a" problem ". I through the access relevant information on current products and market, especially the health of advertising, finally puts forward some solutions to our health, hope can trust crisis of enterprises.