Small and medium-sized enterprises; The market economy; Marketing; Marketing strategy Small and medium-sized enterprises is an important part of the market economy, and promote the progress of science and technology. Compared with large enterprises, except for the decision quickly small, flexible and action in brand, funds, manpower resource etc are congenital disadvantage. In large enterprises under the shadow of the market, already can survive, development of easy to spend more effort. In the small and medium-sized enterprises for their survival and development effort, how in marketing or sales breakthrough, always is the Paramount, decision-making in relation to the future and destiny of the enterprise. From the marketing strategy, analyzes the definition of small and medium-sized enterprises facing the market environment and the market for small and medium-sized enterprise research and analysis is given, and the small and medium-sized enterprises should adopt specific marketing strategy.