外贸中 客户老是不回信怎么跟进

那就坚持给国外客户发邮件去跟进他们，不管回复不回复，每周一封邮件过去，只要收不到对方的邮件退信就证明没拉黑，也不反感。

Dear Sir,
Good morning! Hope you have got a wonderful weekend!
For several days no news from you, my friend. Now I am writing for reminding you

about our offer for item of **** dated ** ** ** according to your relative inquiry.
Have you got the prices or not? ( You can add some words to introduce
your advantage of your product or something else to attract the customer). Any

comments by return will be much appreciated. It will be our big pleasure if we have

opportunities to be on severice of you in near future.
Looking forward to your prompt response,

Thanks and best regards,
Yours Faithfully

Tory
一个月后仍没回信：

Dear Sir,
Now I am writing for keeping in touch with you for further Business. If any new

inquiry, welcome here and I will try my best to satisfy you well with comptetitive
prices as per your request.
By the way, how about your order (or Business) with item ***? If still pending I

would like to offer our latest prices to promote an opportunity to cooperate with

each other.
Thanks and best regards,

跟进邮件
1

模板
A

Dear ***,
Wish you have a nice day!
May I ask whether you have received my quotation? Now I am sending it again,
if you have
any other ideas,please feel free to contact me. We will do much better if you can give any
advices to us.
I am waiting for your reply ASAP.
Best regards

Winnie
．

模板
B
Hope you are fine, my friend.

I haven't received any information from your side. My last quotation email is attached to avoid
you missing it. May I have your idea about our offer? We will try to satisfy you upon receipt of
your reply. As we don't want to lost a good customer like you!

If there is anything we can do for you, we shall be more than pleased to do so. Hope we can
build good cooperation with you.

如果客人还没有回信
,
一周后再问客人不回信的原因
.
不同的情况做不同的回复。有客户电话号
码的，最好能电话询问。有很多情况是客户出差或者休假，也要看下当地近期有没有什么节日。

跟进邮件
2
模板
A

Glad to contact you again!

Have you kindly checked my offer? Hope they are workable for your market! Sorry that we still
don't receive any information from you. Your any comment about our offer will be appreciated,
including price, quality, service. No matter if it is positive answer, It will be great help for us to
meet your requirement.

Waiting for your reply soon!
模板
B
Wish everything well with you and your company ! We are in receipt of your letter dated Aug
10 , and as requested to expressed you 3 catalogues for our refrigeration goods . We hope
they will reach you in due course and will help you to make selection. We send the quotation to
you on Aug 11, any questions for our quotation. Hope to get your reply asap.

Wish we will promote business as well as friendship!

Best wishes !

如果客户仍旧没有回复，
并且电话也无法联系，
有可能这个客户休长假，
也很有可能客户找到了
其他合适的供应商，或者是客户自己的订单没有谈妥。

在之后的日子里
,
不建议一直纠结原先的报价来问客户。
可以把该客户作为潜在客户做维护，
一
个月或者两个月联系一次。可以就新设计问问客户的建议
,
或者是发一些行业知识。重点是让客
户记住你，知道你们公司是做什么产品的。同时又不会把你的邮件拉到垃圾箱去。

如果客户之
后有回复，也可以问问之前报价的情况。

跟进邮件
3

Dear Sir,

Good morning! Hope you have got a wonderful weekend! For several days no news from you.
These days our new design of ceramic mug D-123 produced much favourable comment from
European market. What do you think about it for your market? We will do much better if you
could give any advices. The new design is as attached.

Look forward to cooperating with you.

第一，要排除一下客户是否收到的邮件。

你发出去的邮件，有可能进了客户的垃圾箱或者根本没有收到。遇到这种情况，最好能和客户通过电话、whatsapp、facebook等再次确认下，尤其是进入到谈判阶段了更要重视一些。

第二，正常收件的情况下，要分析一下具体会是什么原因客户不回复你。

比如：

1. 客户的邮箱挤满了各种供应商的邮件，客户来不及即时回复你。
   

2. 你的产品和价格对比其他供应商是否有优势？

3. 客户对你的产品暂时没兴趣或者没有采购需求？

因此，建议对症下药，针对不同的情况做不同的跟进策略。

1. 多渠道和客户沟通，平常跟进的时候，可以留意找出客户的facebook、linkedin、whatsapp，甚至是微信，避免联系中断。

2. 如果是因为竞争优势问题，需要对客户的需求做针对性分析，把产品的方案重新梳理，是否自己的产品太过于同质化，行业价格又太透明？遇到这种情况，可以尝试考虑把自己的产品做些整合，提高价值度。客户往往要的是解决方案，而不是单一产品。

3. 暂时没兴趣的客户，可以定期保持联系，周期性发发产品的动态、公司产品资质、质检报告等。

客户开发过程中，要注意对客户做分类，根据国别、采购周期、规模大小、跟进阶段等做细分，再针对性去做跟进，避免千篇一律做群发。不然客户肯定不想回你。

在尽可能保证把对的产品方案给到对的人的理念下，再深入去挖掘客户行为意向。

这时就不一定要通过邮件回复来衡量了。就好像你给一个女生发消息，她不回你是正常的，但不代表她对你没有兴趣。也许她悄悄看了你所有朋友圈，还和周围的人聊起你。做外贸业务也是一样，客户不想回复你，可能只是觉得还没有到该回复你的阶段。虽然客户没有回复，但是可以跟踪一下客户是否打开邮件，是否点击邮件里的某个产品链接，是否过来访问你的网站等等。这些都有相应的工具，用起来就可以了。

需要系统化搭建外贸开发SOP体系,提升外贸开发产出，可以关注【笨鸟社交】【socialarks】。

希望这个思路能对你有帮助。