Jilin City is a bright pearl that the province of Jilin the second city, is a pine 辽 plain, is a rare magic power in region in northeast type city.Should have the prominent position in travel industry flew soon today that develop, potential bigness that development travel, travel industry at national economy with society develop.But, current Jilin City travels the development of the industry returns the on the prowl not before, it is mighty to travel the resources advantage has no conversion is homologous and economic advantage, one of its basic reasons is Jilin City to travel the marketing lacks valid the whole program, affecting Jilin City travel the publicity between image and product expansion.Therefore, the front wants clear and definite Jilin City travel the industry in the market a problem for facing, improvement shortage, plans afresh, to realize the stride over type development that travel the industry.
This research then travel the marketing of integration spreads principle for foundation, join together the actual condition that Jilin City travel industry, pass to settle the sex with the fixed amount the research combines together, history with logic the analysis combine together, the theories combines together with fulfillment etc. research method, travel the resources to Jilin City with travel the thorough analysis in proceeding in market, put forward Jilin City travel the way of thinking of the marketing and strategy, establishment Jilin City travels product fixed position —— " go to summer resort to spend a holiday, health leisure", put forward inshore and offshore, the province inside, province travels the marketing slogan differently outside, perfect travel the brand image plans, the dint diagram travel Jilin City to the each link of the market valid the chain connects, from but formation the whole advantage.
The full text is divided into totally six chapter, the each contents is as follows:
An introduction for, is full text, overview travel the creation of the marketing and development with domestic and international travel the marketing research general situation, clarify the our country travel the trend of the marketing, Jilin City travels the meaning of the marketing research and method.
An opportunity for, to Jilin City traveling resources present condition proceeding analysis, passing statistics to Jilin City traveling total circumstance in market proceeding analyzing, passing SWOT analyzing Jilin City traveling industry developping with threaten, advantage with bad situation, put forward to to make use of the advantage with opportunity, evade bad situation with the concrete suggestion that threatens.
A market for, foundation in chapter 2 on, to inboundly with local target a source market proceeding x-rated demarcation, and putting forward Jilin City traveling industry fixed position.
A life cycle for, from traveling product angle, analyzing traveling product, put forward the extension travel the counterplan that path and Jilin Cities of the product life cycle travel product development.
Chapter 5, identify from the principle the system, sense of vision identify the system, sense of hearing packing, sense of taste the packing, idea 觉 packing etc. angle puts forward to travel to Jilin City the brand image plans.
A promotion for, to Jilin City traveling product strategy proceeds to plan.
Jilin City, Jilin Province is the second largest city, is the Songliao Plain a pearl is rare in the northeast city charm. The rapid development of the tourism industry today, the development of the enormous potential for tourism, tourism in the national economy and social development should have a pivotal position. However, the development of the tourism industry in Jilin City also came to a standstill. powerful tourism resources have not translated into an economic advantage, One of the underlying reasons for Tourism Marketing in Jilin City is the lack of an effective overall planning, Jilin City, the impact of tourism image and product promotion. Therefore, we should clearly lies in tourism marketing facing problems, and improve inadequate, the re-engineered, To make tourism development by leaps and bounds. The tourism concept of Integrated Marketing Communication, based in Jilin City tourism to the actual situation Qualitative and quantitative research, the history and logic analysis, the theory and practice of combining research methods, Jilin City of tourism resources and tourism market in-depth analysis of Jilin City tourism marketing ideas and strategies, established a tourism product positioning and lies -- "Summer vacation, health and recreation", a territory outside the province. Foreign different tourism marketing slogan, improve the brand image of tourism planning, trying to Jilin City tourist market in all aspects of the effective link, thus overall superiority. The full text is divided into six chapters, each chapter read as follows : the first chapter, is the full text of the Introduction, Summary of the tourism marketing and development for the selection of domestic and international tourism marketing and research profile, and elaborated China's tourism marketing trend Jilin Tourism Marketing study of the meaning and methods. Chapter II of the tourism resources in Jilin analysis Jilin through statistics on the overall situation of the tourism market analysis SWOT of Jilin through tourism development opportunities and threats, advantages and disadvantages of Analysis To use the strengths and opportunities, and to avoid the threat of inferior concrete proposals. III, in the second chapter of the foundation, the goal of immigration and domestic tourist market of three division and the Jilin City tourism market position. IV, from the perspective of tourism products, analysis of the tourist product life cycle, the extension of the tourism product life cycle and the way in Jilin City tourism product development solutions. Chapter V, in terms of concept identification system, visual recognition systems, hearing packaging, taste packaging, Italy Cox packaging perspective of the Jilin City tourism brand image planning. Chapter VI of Jilin City tourism products marketing strategy planning.