The world today showing the trend of development of economic and cultural integration, the success or failure of corporate marketing is dominated by marketing means. With the enhancement of the proportion of service activities in the development of service industry and product marketing, services marketing, independent from the marketing. Services Marketing came into being, It is derived from the marketing, but also the expansion of marketing, is the driving force to promote the development of tertiary industry and theoretical basis. Service marketing focus is reflected in the establishment and maintenance of good relations with customers to provide the basic guarantee for corporate marketing; the same time, with the relationship with the Government, to create a favorable marketing environment. Service marketing development of Chinese enterprises is still relatively slow compared to international standards, so its root cause analysis, all business activities of enterprises in line with the fundamental requirements of service marketing to meet customer needs as a starting point, use sincere and patience to provide consumers with a full range of services beyond its inner expected value, customer satisfaction beyond their expectations for enterprise products, enterprise services so that customers really recognize the enterprise service, so that enterprises in the fierce market competition fore, to gain more benefits, a smooth, coordinated, orderly and sustained development.
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In today's world presents the integration of economy and culture development, enterprise marketing success or failure by means of marketing control. With the development of service industry and product marketing service activity accounts for the proportion the promotion, service marketing from the marketing of independence. Services marketing emerge as the times require, it is from the market marketing study derived, but also on the marketing development, is to promote the tertiary industry development power and the theory basis. Service marketing is embodied in the build and maintain good relationship with customers, to provide the basic guarantee for enterprise marketing; at the same time, with the help of government relations, to create a good marketing environment. But Chinese enterprise service marketing development compared with the international level is still relatively slow, so according to its cause analysis, make enterprises of all business activities are in line with the basic requirements of service marketing, to meet customer demand as the starting point, to sincerely and patiently to offer consumers beyond their heart of the expected value of the full-service, make customers service satisfaction beyond its to the enterprise product expectations, so that customers really recognized business services, so that enterprises in the fierce market competition in the talent showing itself, to obtain greater benefits, achieve a smooth, harmonious, orderly, sustainable development.
额额,重复了In today's world presents the integration of economy and culture development, enterprise marketing success or failure by means of marketing control. With the development of service industry and product marketing service activity accounts for the proportion the promotion, service marketing from the marketing of independence. Services marketing emerge as the times require, it is from the market marketing study derived, but also on the marketing development, is to promote the tertiary industry development power and the theory basis. Service marketing is embodied in the build and maintain good relationship with customers, to provide the basic guarantee for enterprise marketing; at the same time, with the help of government relations, to create a good marketing environment. But Chinese enterprise service marketing development compared with the international level is still relatively slow, so according to its cause analysis, make enterprises of all business activities are in line with the basic requirements of service marketing, to meet customer demand as the starting point, to sincerely and patiently to offer consumers beyond their heart of the expected value of the full-service, make customers service satisfaction beyond its to the enterprise product expectations, so that customers really recognized business services, so that enterprises in the fierce market competition in the talent showing itself, to obtain greater benefits, achieve a smooth, harmonious, orderly, sustainable development.
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