[ Abstract ] entrepreneurial activity on employment, economic growth has important significance to promote the country's GDP growth, and create employment made enormous contribution. Entrepreneurial activity on employment, economic growth has important significance. First of all, the undergraduate does poineering work independently, can solve their employment pressure. The social employment situation what grim, strengthening entrepreneurship education, strengthening students' ability to solve the difficult problem of employment of University students.Standard from the entrepreneurial perspective, briefly describes the research situation at home and abroad on business. Subsequently introduced in last few years the development of catering and tea shop, policy and business environment, find business opportunities. Details on the COCO tea shop is market demand analysis, according to the different consumer behavior market segmentation. From economic situation, consumption shops to determine the position of nature. On COCO tea shop business plan to make feasibility analysis. Finally, COCO developed tea shop marketing marketing strategy.