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The Tangshan Kimberly Beer Marketing Strategy
Abstract
With the rapid economic development of China's beer consumption demand is also greatly improved, the traditional low-grade beer is the most popular mass consumer goods, retail mainstream beer. The difference is minimal, Kimberly with the competitors, manufacturers, quality indicators, mainstream beer taste with all the competitors of similar quality technology products, but its low price, so the same grade for other brands of beer in the market against the alternative sex.

Kimberly Tangshan beer marketing strategy analysisChinese abstractWith the rapid development of economy of our country beer consumption demand also rises greatly, Chinese traditional low-end beer is the most popular mass consumer goods, is the mainstream with retail beer. Kimberly and the rival manufacturer quality index difference very little, mainstream beer taste and all competitors of similar quality products are similar, but its price is low, so in the market compared to other brands of the same grade beer has irreplaceable.

Tangshan gold baili beer marketing strategy analysis
In this
With the rapid economic development of the country's beer consumption demand has also greatly improved, China in the traditional cheap beer is the most common general audience of consumer products, is the mainstream of retail beer. Gold and the rivals inc. of the manufacturer of the difference between the quality indexes are extremely small, mainstream beer taste with all the same quality technology competitors products similar, but the price is low, so in relation to other brand market equivalent grade of beer are fungible.

Tangshan Jinbaili Beer Co. marketing strategy analysis
summary
In China, consumer demand of beer are rising as quick development of economy. Traditional low-end beer is the most general and public consumer goods that is the main trend beer retailed. While the quality index of Jinbaili is not much different from the other competitors', and the taste of the main trend beer is similar to all the competitors' which is in the same kind of quality technology products, Jinbaili's price is lower. So, in the market, Jinbaili is more replaceable than the other same grade brand.