唐山金百利啤酒Kimberly Tangshan beer
翻译:in this case Kimberly Tangshan beer face The opportunity and challenge
(之后的金佰利啤酒均可以用it代替)How does it to seize opportunities in competition and t meet the challenges?This paper will Analysis the opportunities and challenges for kimberly company。findout the problem in product, price, distribution and promotion。and come up with some countermeasure。as a Small and medium-sized enterprises ,it have difficulty to occupy a space for one person In the high-end beer market 。So he should focus on rural market marketing。That is, in the low-end beer market。Low consumption groups but the broad market, consumptive crowd is huge, is the largest beer consumption in population, the largest number of consumers, the market is huge, with unlimited potential.
Tangshan Kimberly beer now face both theopportunities and challenges in this conditions. How can Kimberly seize the opportunity and face the challenges in such a violent competition? This paper will analyze the advantages and disadvantages that Kimberly companies faces and find out the problems in its production, price distribution and marketing and then propose a solution to these problems. As a beer industry SMEs, it's difficult for Kimberly to occupy the high-end market. So he should focus on the rural market, that is to say, the low-end beer market. This market belongs to the low consumer groups, but it's a vast market because of a huge consumer population. It's a huge market with unlimited potential.
Keywords: Kimberly beer rural market marketing strategy analysis
By made of special materials, can adjust the temperature automatically, and tangshan gold baili beer in this case are both opportunities and challenges, inc. in gold how the intense competition seize the opportunity to meet the challenge. In this paper, the gold of the existence of the company, inc., the strengths, weakness, opportunities and threats, the author finds its existence in the products, price, distribution, promotion of the problems, and puts forward countermeasures according to these problems. Gold baili as a fastest-growing segment of small and middle enterprises, in the beer market of high-grade position is hard to place, so he should focus on the rural market will be marketing, also is medium, cheap beer market. Although belonging to the market in low consumer groups, but the market broad consumer groups, great, is the biggest beer consumption crowd, the largest number of consumers type, a huge market, the potential. Keywords: gold baili beer rural market marketing strategy analysis may at any time change into his favorite color.