“饿了么”和百度外卖的商业模式

2025-03-18 01:14:41
推荐回答(2个)
回答1:

饿了么商业模式:

  • 业务结构

目前,主营业务是小店外卖,针对的用户以中低端用户为主。

  • 推广渠道

1、线下门店推广:饿了么的线下地推团队约有100余人,占公司总人数的一半左右。

2、大区化推进:饿了么的线下拓展方式,并不是以城市为单位,而是以“大区”,每个大区会有1-2人进行推广,同时配备数名短期兼职员工。

  • 物流配送模式

与推广不同,物流方面饿了么主要与第三方公司进行合作。饿了么对物流的关心主要基于配送速度和食品保鲜程度来衡量。

  • 盈利模式

饿了么的盈利并非依靠外卖抽成,而是主要依赖服务年费。一般一家餐饮店每年需要交5000元左右的费用。同时,对于希望在饿了么上进行搜索推广的用户,其同时会收取“排名费”。


百度外卖商业模式:

  • 用户群体

主打高端白领市场,以高端用户为主。

  • 平台推广

主要是吸引优质商家和品牌餐饮的入驻。

  • 物流配送模式

百度外卖推出了自己的物流团队——”百度骑士“,以保证送餐速度,提升用户体验。

  • 盈利模式

外卖抽成、竞价排名、大数据服务费用

回答2:

大方向上没啥特别的区别,都是一样的平台模式,和当年的淘宝一个概念,
吸引餐厅卖家入驻,然后在竞争中给予消费者补贴,增强单量和覆盖面。
不过最后都会打着维护消费者权益的旗帜,刷掉一些小卖家,
不过最近饿了么在配送上发力,类似 快跑者 项目,运力众包
百度好像又要大力补贴了,3年200亿?

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