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On the export trade of well-known brand trademark protection
Abstract: the well-known trademark of intellectual property as an important content in the human society, with the economic development, trade and cultural exchange, its importance to grow with each passing day. In the world scope, the effective protection of well-known trademark has become an unavoidable issue. Because of the foreign trade of our country starts later, gradually enter the international market, participate in international competition in the exposed many problems, faced with many challenges. This article mainly from the well-known brand definition, legal framework and in the export trade of the well-known trademark protection to illustrate the importance in the present stage of China legal protection inadequate, managers of enterprises to protect the trademark consciousness is weak wait for respect existence problem, and then put forward a sound legal system, promoting the protection of famous trademarks, increase enterprise managers from domestic outside the valuable experience, enhance brand awareness of enterprises and Countermeasures
Keywords: export trade; trademark; trademark protection; problem, countermeasure