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　　Along with our country economy's development, had a series of environment problem, like environmental pollution, greenhouse effect, population growth rapidly, natural resource overdevelopment and consumption, contaminating material massive emissionses and so on, the people can not but make a ponder to the periphery environment question.
　　The green marketing important objective saves the material consumption, protects the earth resource; Guaranteed that product safety handling, health and convenient, favors people's physical and moral integrity and the life quality promotion; Could also guide the green expense, raised people's green consciousness, optimized people's living environment. “the green marketing” is for the purpose of achieving the people to obtain the green from the environment to expend, also and the environment by the green, has built the green expense and the environmental protection bridge, both satisfies the consumer demand, and can achieve enterprise's development targets in the protection natural environment process. At the same time, consumer's green consumer demand, also obtains in the green marketing's process satisfies, on the other hand the expense green product is advantageous to his/her the health, also improved the quality of life, is also advantageous to the society living environment and the life quality enhancement. For instance country's and so on European and American date big Car companies develop “zero pollution” the electric automobile, does not have the waste gas, the noise to be small, the waste heat are few, this improved people's quality of life greatly without doubt.

As China's economic development, in a series of environmental problems, such as environmental pollution, the greenhouse effect, the rapid population growth, over-exploitation of natural resources consumption and pollution emissions from the large number of substances, and so on, people have to do the environmental problems around Reflections on a.
Green Marketing is an important aim of material cost savings, protection of the Earth's resources, ensure the safe use of products, health and convenience, to facilitate people's physical and mental health and enhance the quality of life; can guide a green consumption, and cultivate people's awareness of green, and optimize the people's Living environment. "Green marketing" designed to reach people from the environment was green consumption, and also to green the environment, set up a green consumption and environmental protection as a bridge to meet consumer demand, but also in the protection of the natural environment in the process of achieving their development goals . At the same time, consumer demand for green consumption, the green marketing is also in the process have been met, on the other hand consumption of green products conducive to their physical health, but also improve the quality of life, but also conducive social environment and improve the quality of life. For example, Europe and the United States and other countries on the development of large automobile companies, "Ling Wuran" electric vehicles, no emissions, noise, waste heat less, this is undoubtedly greatly enhance people's quality of life.