Abstract: in the history of human development, consumer behavior is the foundation of human survival,development, it continued to each person's life, play a very important role in human social life and production. And college students as an important part of the contemporary social consumer groups, and their consumption behavior has strong cross-sectional and prospective, national destiny and future. College students because there is no source of income, but also has the big consumer demand, which is a special consumer groups, consumer attitudes and values and other classes have obvious difference. Therefore, the study of College Students' consumption behavior and influence factors, has the profound significance is very important to the social long-termdevelopment and constructing the harmonious environment.
This paper studied the basic theory of consumer behavior, this article takes the college students of ShandongInstitute of political science and law as the inspection object, based on carding the related literature at home and abroad, design the questionnaire of factors influencing college students consumption level, by visiting survey andopen-ended survey form, on the current college of political science and law of college students consumptionsituation a more comprehensive analysis. To understand the current status of consumer behavior of college students, it draws the conclusion that the main problems existing in the current consumer behavior of college students, from the social, family, school, the students themselves four aspects of consumer behavior of college students the reasons for the problems, finally, based on empirical data, puts forward the main countermeasures for college students to understand the consumption problem. Think there are certain to affect consumer behavior and social atmosphere of college students, should first optimize the consumption of college students of the social environment, which is the premise of guiding college students healthy consumption; but also to change the familyconcept of consumption, consumption structure from the source control of college students, it is to guide the healthy consumption behavior of university students support; at the same time to strengthen the ideological and political work, this is the key to guide university students to consume healthily; finally it points out that college students should strengthen their own learning and self education, establish a good consumption concept, which is the fundamental solution to the problem.
Abstract: in the history of human development, consumption behavior is the foundation of human survival,development, it affects everyone until death. it also plays a very important role in human social life and production. And college students as an important part of the contemporary social consumer groups, and their consumption behavior has strong cross-sectional and prospective with national destiny and future. College students who are no source of income have the big consumer demand,so they who have obvious difference in consumer attitudes and values with other classes are seen as the special consumer groups, . Therefore, the study of College Students' consumption behavior and influence factors has the profound significance,it is very important to the social long-termdevelopment and constructing the harmonious environment.
先写这些,下班了,没办法写了