The study of customer loyalty in large and medium-sized retail enterprise
Contract
With the retail sprung up in domestic,customers became a scarce resource .Fostering and maintaining the loyalty customers has become the retail enterprise's inevitable choice in China so as to win the living place and marketing.This article analyzes the current situation of retails in our country and put forward the strategies of improving the customer loyalty in retail enterprises, for the purpose of providing directions for marketing pratice in retail enterprises.
keywords: enterprises customer loyalty current situation factor strategy
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Abstract
Have emerged as the domestic retail customers as a scarce resource, cultivating and maintaining customer loyalty has become a group of retail enterprises in China to win the living space and an inevitable choice for the market to win. This paper analyzes the current status of China's retail industry and the existence of customer loyalty, and retail enterprises to increase customer loyalty strategy, aimed at the practice of retail marketing companies to provide guidance.
Abstract
Have emerged as the domestic retail customers as a scarce resource, cultivating and maintaining customer loyalty has become a group of retail enterprises in China to win the living space and an inevitable choice for the market to win. This paper analyzes the current status of China's retail industry and the existence of customers prombles, and retail enterprises to improve customer loyalty strategy, aimed at the practice of retail marketing companies to provide guidance.