Mobile phones in China in recent years the fastest growing popularity, an increasingly competitive high-tech consumer electronics products. After China's rapid development in recent years has become the world's largest mobile phone market. Shandong Province as an economic, mobile phone sales in the country living in a leading position. Street this article will be based on the cell phone market,Street, through the analysis of the competitive structure of the cell phone market and the competitive environment to be faced, from the mobile phone market Street, facing the environmental, economic forms, as well as the opportunities and challenges faced by several aspects to make the cell phone market street should be how to develop in the future. Streetmobile phone market is now faced with economic crisis and the dual pressures of the demolition as "the first mobile phone distribution JIANGBEI" severe forms of舜井Street phone, through the following five areas to re-emerge as: 1. Demolition based on the original basis for the formation of post - a new cell phone market. 2. To improve the quality of services and after-sale. 3. On the market segment, opening up the market area the elderly. 4. The establishment of the Group of Union, the fight against a powerful foreign competitors. 5. The relevant departments to strengthen management. In this way, the cell phone market Street in order to have a new take-off.