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With the rapid economic development, the automobile industry faced with unlimited opportunities, but also faced with numerous challenges. Shunde new Shunde current professional work together as a vehicle of 4 s enterprises in Shunde in recent years the market share of cars and other indicators have increased but sales were declining trend in a disadvantageous position. Therefore, this article Shunde new third car for emerging issues, use of modern marketing theory, a study are as follows:
First is the issue, briefly introduce the company, Recalling the history and prospect of development of the industry, clearly Shunde new cars together the existing difficulties, followed by the analysis of the market analysis of the macroeconomic environment, industry competitive environment analysis, SWOT analysis and other means, to find To create difficulties for the cause once again is the goal of the implementation of marketing strategies (STP), re-market segmentation, target market, market positioning decision-making, clear Shunde new work together to achieve competitive advantage of the direction and finally, around the target market and marketing objectives To develop business strategy, competitive strategy and marketing mix strategy (4 Ps), a detailed marketing programmes.
This article Again in practice to the industry, a modern marketing theory and practice of business management attempt. In the marketing mix, with particular emphasis on positioning and decision-making relationship. Starting from the correct positioning, the company developed and operational resources that match the marketing programme, the completion of Shunde marketing Jiangling work of guiding significance.

Keyword: Automotive, market positioning, marketing strategy, marketing mix