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本文针对中国移动“动感地带”15个月就获得2000万目标客户群的营销业绩及其一直以来的营销情况，重点是在网络营销方面尤其是其在“动感地带”网站营销上取得的成功和有待改善的地方进行分析。

This article analyses the factors which leads to the success of "M-Zone"on-line maketing and shows us what need to be improved, which is based on the marketing achievement and situation of China Mobile "M-Zone" program who gained twenty million target clients in 15 months.

通过本文的分析，发现其在网络营销中的闪光点，为同行业的其他品牌进行网络营销提供一定的借鉴，在一定程度上帮助这些品牌在整体营销中取得成功。同时找出其在网络营销中的不足和有待改善之处，并提出自己的一些看法和意见，不断完善“动感地带”的网络营销策略。

According to the analysis of this article, we found the spotlights in this web marketing which could be reference for the web marketing seller. This case could be helpful for the integer marketing. Meantime, we need to find the weakness in the web marketing and give some suggestions to improve the marketing strategy of the "M-Zone" program.

翻译： 中文 » 英语
本文针对中国移动“动感地带”15个月就获得2000万目标客户群的营销业绩及其一直以来的营销情况，重点是在网络营销方面尤其是其在“动感地带”网站营销上取得的成功和有待改善的地方进行分析。
通过本文的分析，发现其在网络营销中的闪光点，为同行业的其他品牌进行网络营销提供一定的借鉴，在一定程度上帮助这些品牌在整体营销中取得成功。同时找出其在网络营销中的不足和有待改善之处，并提出自己的一些看法和意见，不断完善“动感地带”的网络营销策略。 In this paper, China Mobile, "M-Zone" on the 15-month target was 20 million customer base and its marketing performance has been marketing, which are in the network marketing especially in the "City of Life Belt" Marketing on the Web site's success and areas for improvement Place for analysis.
Through this analysis, found in its marketing network in the Shan Guangdian, as with other sectors of the brand marketing network to provide a reference, to a certain extent, help these brands in the overall marketing success. At the same time to identify the shortcomings in the network marketing and the need for improvement in and made some of their own views and opinions, and constantly improve the "City of Life" zone network marketing strategy.

本文针对中国移动“动感地带”15个月就获得2000万目标客户群的营销业绩及其一直以来的营销情况，重点是在网络营销方面尤其是其在“动感地带”网站营销上取得的成功和有待改善的地方进行分析。

This paper analyzed the marketing performance that "M-Zone" program gained twenty million clients in 15 months and the overall marketing status, with emphasis on the Internet marketing particularly the achivement of "M-Zone" program and the points needs improving.

通过本文的分析，发现其在网络营销中的闪光点，为同行业的其他品牌进行网络营销提供一定的借鉴，在一定程度上帮助这些品牌在整体营销中取得成功。同时找出其在网络营销中的不足和有待改善之处，并提出自己的一些看法和意见，不断完善“动感地带”的网络营销策略。
Through the analysis, this paper finds the shining point on the Internet marketing, provides some certain references on the Internet marketing for other brands in this industry, and ,to a certain extent, helps them achieve sucess. Meanwhile, it finds their shortcomings in Internet marketing and poins needs improving, and provides its own views and opinions to complete the "M-Zone" program.

本文针对中国移动“动感地带”15个月就获得2000万目标客户群的营销业绩及其一直以来的营销情况，重点是在网络营销方面尤其是其在“动感地带”网站营销上取得的成功和有待改善的地方进行分析。
通过本文的分析，发现其在网络营销中的闪光点，为同行业的其他品牌进行网络营销提供一定的借鉴，在一定程度上帮助这些品牌在整体营销中取得成功。同时找出其在网络营销中的不足和有待改善之处，并提出自己的一些看法和意见，不断完善“动感地带”的网络营销策略。
In this paper, China Mobile, "M-Zone" on the 15-month target was 20 million customer base and its marketing performance has been marketing, which are in the network marketing especially in the "City of Life Belt" Marketing on the Web site's success and areas for improvement Place for analysis.
Through this analysis, found in its marketing network in the Shan Guangdian, as with other sectors of the brand marketing network to provide a reference, to a certain extent, help these brands in the overall marketing success. At the same time to identify the shortcomings in the network marketing and the need for improvement in and made some of their own views and opinions, and constantly improve the "City of Life" zone network marketing strategy.

In this paper, China Mobile, "M-Zone" on the 15-month target was 20 million customer base and its marketing performance has been marketing, which are in the network marketing especially in the "City of Life Belt" Marketing on the Web site's success and areas for improvement Place for analysis.
Through this analysis, found in its marketing network in the Shan Guangdian, as with other sectors of the brand marketing network to provide a reference, to a certain extent, help these brands in the overall marketing success. At the same time to identify the shortcomings in the network marketing and the need for improvement in and made some of their own views and opinions, and constantly improve the "City of Life" zone network marketing strategy.